How the Internet is Changing Market Research Paper

How the Internet is Changing Market - Research Paper Example The marketing research activities are based on a number of techniques to gain potential information from the marketplace. Activities of primary research which enables the use of primary tools can conduct interviews on groups of people or on specific individuals. These interviews conducted over focus or target groups are conducted either personally or through telephones or by rendering mails. Again the data can be gathered by the researcher through the conducting of experiments where control over the data variables is rendered through effective observation. After the division of the population into focus groups questionnaires are designed to conduct interviews to help retrieve potential data. After collection of potential data the same can be tested using statistical tools or hypothesis is conducted on the same to help retrieve potential inferences (Isikli, 84-88, Jakubiak, et. al. 7-11). Use of Internet Research Techniques in Marketing ResearchWith the advent of internet technology s everal firms like Procter and Gamble have gained considerably. It is because the development of internet has helped the company in building a test market wherein the company can launch new products and services to help reach a large number of consumers spread along large geographical areas and territories. These consumers can render potential ratings to the new launches on gaining required information and also renders their personal information on the same. These ratings and personal information serve as potential databases.... After collection of potential data the same can be tested using statistical tools or hypothesis is conducted on the same to help retrieve potential inferences (Isikli, 84-88, Jakubiak, et. al. 7-11). Use of Internet Research Techniques in Marketing Research With the advent of internet technology several firms like Procter and Gamble have gained considerably. It is because the development of internet has helped the company in building a test market wherein the company can launch new products and services to help reach a large number of consumers spread along large geographical areas and territories. These consumers can render potential ratings to the new launches on gaining required information and also renders their personal information on the same. These ratings and personal information serve as potential databases to the consumer goods company which in earlier times had to be gathered through building of a market research team that would roam about the market place to gather potent ial business data. This activity of the business company would have led to the increase of business costs and would also require a large amount of time to be expended on the same. Hence with the advent of internet technology these business companies which survived on the basis of considerable information retrieved from the market place to help reduce the cost of gaining the same. Again the use of internet based technology in regards to marketing research activities also helps the consumer goods company in gaining large amount of secondary data that is used by the company later on to train the sales and organizational staff. Secondary data generated from the internet can be potential information in regards to the competitor’s position and their

Thomson Greenhouse Essay Example | Topics and Well Written Essays - 250 words

Thomson Greenhouse - Essay Example These figures show that a the potential new greenhouse would offer a good return on investment and could be paid back relatively fast; however, profitability would have to be increased slightly in order to break even. 3. Thomson Greenhouse has very healthy current and debt ratios, so this means that the firm is able to borrow money easily. Also, productivity is healthy because inventory is replaced only every three months or so. The profitability of Thomson Greenhouse is also very strong, so the long-term outlook is positive. The business is now at the point where it could potentially expand and not be affected too much because of the strong financial position that it is in. 4. If the business was passed to one of the sons then specific organizational roles would have to be given to ensure the future success of the business. Any son that took on business would have to have the desire and commitment to Thomson Greenhouse. On the other hand, if the business is sold to an outsider, what kind of profit will Earl and Lisa make from the sale. The deal would also need to be attractive to the potential